At Secret Italia Tours, we often say that great journeys are shaped not only by places, but by people. Routes can be planned and hotels carefully chosen, but it is the presence of an exceptional tour director that turns a well-designed itinerary into something personal, memorable, and deeply felt. In 2025, one person stood out time and again in guest feedback, internal conversations, and shared moments on the road. We are proud to recognize Pedro as our Tour Director of the Year. Pedro serves as our Tour Director for Portugal, a role he approaches with remarkable dedication and heart. Guests consistently remark that he is not only the tour leader, but often the guiding voice of the journey itself. His deep knowledge of Portuguese history, culture, and daily life enriches every experience, offering context and insight that go far beyond surface-level sightseeing. Many guests have shared that they cannot imagine learning more about Portugal from anyone better.
Pedro: A Natural Way with People
What makes Pedro exceptional, however, is not knowledge alone. It is the way he chooses to show up for people. Guests frequently describe him as professional, patient, and warm, with a natural sense of humor that puts everyone at ease. Under his guidance, tour groups quickly begin to feel less like strangers and more like a small family traveling together. Laughter, shared meals, and unplanned moments become just as meaningful as scheduled experiences. Pedro truly embodies the Secret Italia philosophy of Live Like a Local. When guests have free time for lunch or dinner, he does not simply point them in a direction. He takes the time to recommend restaurants he genuinely loves, makes reservations when needed, and often joins guests at the table. On more than one occasion, he has spent his own free evenings translating menus, sharing stories, and even staying out late listening to fado with guests long after the official day had ended. As one guest put it, this is not typical of a guide, and that is exactly the point. This generosity of spirit leaves a lasting impression. Guests regularly say that Pedro made them feel like family, that nothing was ever too much trouble, and that his care extended well beyond expectations. Several have described him as the highlight of their tour, crediting his passion with helping them fall in love not only with Portugal, but with the entire Secret Italia experience. Pedro’s impact is felt just as strongly behind the scenes. He is kind, reliable, and a pleasure to work with from an office perspective. He supports the team with professionalism and ease, and he actively shares his tours on social media, offering a genuine and enthusiastic window into life on the road. His pride in his work and his connection to guests reflect beautifully on the Secret Italia brand.
Portugal, Pedro, Perfection
As Katrin once said, you can have knowledge and organization, but only true passion for your place makes people react the way Pedro’s guests do. Aldo echoed this sentiment in thanking Pedro for helping make the Portugal tours such a success, noting how visible his love for both the guests and the experience truly is. Pedro’s recognition as Tour Director of the Year is well deserved. At the same time, his story speaks to something larger. It reflects the care, talent, and humanity that define the entire Secret Italia guiding team. These are the people who welcome guests, share their homes and cultures, and transform travel into something deeply personal. Congratulations, Pedro. Your passion, generosity, and love for Portugal continue to set the standard for what great guiding looks like at Secret Italia Tours.
You can find out more about Secret Italia’s Portugal tours here.
Our thanks to writer Julianna Nasif for crafting this blog article.
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